Bethlehem Tilahun Alemu: A Trailblazer in Eco-Friendly Fashion

In our series on successful entrepreneurs who turned their “wantrepreneur” dreams to reality, we present Bethlehem Tilahun Alemu, founder of SoleRebels. This series is in line with our informative eBook, “From Side Hustle to Seven Figures: The Transition Guide,” which provides essential guidance for those who aspire to become entrepreneurs. If you’re unsure about whether you’re an entrepreneur or a wantrepreneur, take our quiz and read our blog posts on the characteristics of each.

Bethlehem Tilahun Alemu, an Ethiopian entrepreneur, has not only revolutionized eco-friendly footwear with her brand SoleRebels but also gained significant global recognition, including being named to Oprah Magazine’s Power List in 2014. Her journey reflects a blend of innovation, sustainability, and cultural pride.

Background

Alemu, a native of Ethiopia, decided to create SoleRebels, a footwear brand that merges traditional Ethiopian craftsmanship with modern, eco-conscious design. Despite limited resources and a lack of industry connections, she was determined to pursue her vision of sustainable and ethical fashion. Today, SoleRebels is a testament to Alemu’s resilience and creativity, and serves as a shining example of what can be achieved with passion and perseverance.

The Wantrepreneur Phase

Alemu’s initial phase was all about convincing local artisans to join her venture, navigating the complexities of the global market, and establishing a brand in a country not known for its global footwear market presence. Her commitment to sustainability and community empowerment was evident from the start.

Entrepreneurial Success

Bethlehem Tilahun Alemu’s journey with SoleRebels is more than a story of entrepreneurial success; it’s a powerful statement challenging the traditional narratives about Africa, and particularly Ethiopia. She staunchly believes in Ethiopians taking control of their narrative, countering the misconception that Africa cannot create its way to prosperity. Through SoleRebels, Alemu has demonstrated that innovation and sustainability can originate from Ethiopia, dispelling outdated stereotypes and empowering Ethiopians to shape their own international image. Her philosophy and the global success of SoleRebels serve as an inspiring example of how businesses can be a force for cultural change and empowerment.

To take stock your own entrepreneurial potential and learn how to shape your own narrative, check out our eBook, “From Side Hustle to Seven Figures: The Transition Guide.”